Book Discussion: The Art of Relevance

Image of cover of The Art of Relevance

How can you re-ignite your community and create greater participation?

Join us for an informal discussion of Nina Simon’s recent book, The Art of Relevance, followed by the chance to chat and network with people who work in museums, zoos, aquariums, parks, historical organizations, and nature centers. 

Nina Simon has been described as a “museum visionary” by Smithsonian Magazine for her audience-centered approach to design. “Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Relevance is not something an institution can assign by fiat. Your work matters when it matters to people—when THEY deem it relevant, not you. The Art of Relevance will help you identify the people you seek to engage, empathize with their concerns and interests, and develop authentic ways to invite them into your work on their own terms.” (From 

You can read the book for free online.  

This free event is open to the public, but will be of special interest to professionals and aspiring professionals from museums and related fields. You do not have to have read the book to come to the discussion!

Co-hosted by Cultural Connections, a community of Bay Area museum professionals who meet regularly to exchange ideas, share resources, and inspire creativity and action. We value diversity, pushing boundaries, being responsive, and professional development. To learn more, please visit our website 


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Main Library

125 14th St.
Oakland, CA 94612
Phone: (510) 238-3134